Privacy Policy

1. Who we are (Controller details)

The controller responsible for the processing of your personal data is:

Side by Side Result BV
Akerdijk 273
1171 RC Badhoevedorp
The Netherlands

Chamber of Commerce (KvK): 59646497
VAT number: NL853586433B01
Phone: +31 (0)6 5161 9825
E-mail: mike@sidebyside.nu
Website: https://aiexplained.ai

Data Protection Officer (DPO)
Name: M. Gries
E-mail: mike@sidebyside.nu

2. Scope of this Privacy Policy

This Privacy Policy applies to:

• Visitors of AIExplained.ai
• Individuals who submit forms or subscribe to communications
• (Prospective) customers and their representatives
• Anyone who communicates with us regarding the Website or our services

3. Personal data we process

Depending on how you use the Website and our services, we may process the following categories of personal data:

A. Identity and contact details

• First and last name, company name, role/function
• E-mail address, phone number, country/region
• Any other details you voluntarily provide

B. Website and usage data

• IP address, browser type/version, device information
• Language settings, visit duration, pages viewed, click behaviour
• Referrer URL

C. Communication data

• Content of e-mails, forms, demos, discovery calls
• Feedback, survey responses, other input

D. Business and project data

• Company and contact persons
• Project scope, quotes, proposals, contract details
• Invoice and payment data where personal

E. Cookies and similar technologies

We use cookies to collect certain information about your use of the Website. More details are provided in our Cookie Policy.

4. Purposes and legal bases for processing

We process personal data for the purposes and legal bases outlined below.

4.1 Website operation, security and performance

Purpose: ensure technical functioning, maintain performance, monitor security.
Data: IP address, technical identifiers, logs.
Legal basis: Legitimate interest (Art. 6(1)(f) GDPR).

4.2 Handling contact requests and inquiries

Purpose: respond to questions, demos, proposals.
Data: identity, contact, message content.
Legal basis: Contract/pre-contractual measures (Art. 6(1)(b)) and legitimate interest (Art. 6(1)(f)).

4.3 Preparing and executing agreements

Purpose: proposals, contract management, service delivery, invoicing.
Legal basis: Contract (Art. 6(1)(b)) and legal obligation (Art. 6(1)(c)).

4.4 Newsletters, updates, marketing and events

Purpose: send newsletters, updates, follow-ups.
Legal basis: Consent (Art. 6(1)(a)) or legitimate interest (Art. 6(1)(f)).

4.5 Analytics and service optimisation

Purpose: analyse usage, improve content, measure campaigns.
Legal basis: Consent for non-essential cookies; legitimate interest (Art. 6(1)(f)).

4.6 Compliance with legal obligations

Purpose: meet accounting, tax, regulatory requirements.
Legal basis: Legal obligation (Art. 6(1)(c)).

5. Cookies and similar technologies

We use strictly necessary, analytical, and (where applicable) marketing cookies. Upon first visit, a cookie banner allows you to manage preferences. You can revisit settings via your browser or our cookie tool. See the Cookie Policy for full details.

6. Retention periods

We retain data only as long as needed or required by law.

• Contact/inquiry data: up to 12 months after last contact
• Client and contract data: up to 7 years (financial records)
• Marketing data: until you unsubscribe or we remove inactive contacts
• Analytics data: per tool settings (typically 14–26 months)

7. Sharing of personal data

We do not sell your data. We may share it with:

A. Processors

Hosting, email, CRM, analytics, content and AI tool providers under data processing agreements.

B. Other third parties

Advisors, authorities, partners or subcontractors where necessary and with appropriate safeguards.

8. Transfers outside the EEA

Some service providers operate outside the EEA. We use adequacy decisions or Standard Contractual Clauses (plus additional safeguards if required) to protect your data.

9. Security of personal data

We implement technical and organisational measures such as TLS/SSL, access controls, authentication, patching, backups, monitoring, and least-privilege access.

10. Your rights under the GDPR

You have the rights to access, rectification, erasure, restriction, data portability, objection, and consent withdrawal. To exercise any right, email mike@sidebyside.nu. We may verify your identity before processing requests.

11. Complaints and supervisory authority

You may contact us first, or lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) via autoriteitpersoonsgegevens.nl or +31 (0)88 – 1805 250.

12. Automated decision-making and profiling

We do not use automated decision-making, including profiling, that produces legal or similarly significant effects. We will update this policy if that changes.

13. Children’s privacy

The Website and services are not directed at children under 16. If you believe a child provided data to us, contact mike@sidebyside.nu and we will remove it as needed.

14. Changes to this Privacy Policy

We may update this policy from time to time. The latest version will always be available on AIExplained.ai, with the last-updated date at the top. We may notify you of significant changes.

15. Contact

Side by Side Result BV
Attn: Privacy / Data Protection
Akerdijk 273
1171 RC Badhoevedorp
The Netherlands

Phone: +31 (0)6 5161 9825
E-mail: mike@sidebyside.nu
Website: https://aiexplained.ai